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CEOs Must Invest in Digital Transformation

Does your company have a digital boss? What we mean by that is, do you have a leader on board who can easily leverage new technology advancements in order to grow your business? In today's business climate, this "luxury" is no longer an option. In fact. Raconteur says that "data is the new oil." They both generate substantial wealth and power global economies, but one crucial way in which they differ is their longevity. Oil is a finite fossil fuel, meaning it will come to an end at some point. Data, by contrast, is infinite. Just take this example: within the next couple of years, 40 zettabytes of new information will be created, translating to four million years of HD video.

So, then, it's a no-brainer that CEOs must make significant investments in digital transformation. Indeed, it's a strategic imperative for any business that wants to surge ahead rather than just limp along. Digital resources are taking on a new importance, making them serious contenders as asset classes that are well worth the investment. The big challenge, then, is to blend the strengths of the old with the opportunities of the new, requiring tech-savvy CIOs to dive into and own the data themselves to interpret, analyze and align.

A Climate of Exponential Digital Growth

Think the Industrial Revolution was a frenzied pace of advancements and breakthroughs? Well, it was -- then. But it pales in comparison to the exponential pace of digital transformation now. The next decade alone will bring furious growth into many sectors, from 3D printing and neuroscience to digital telepresence and cryptocurrency, points out New Scientist. Therefore, it's not really a choice to embrace technology enablement; rather, it's mission-critical to the survival of every company. CIOs and CEOs don't necessarily have to be tech experts themselves; however, they must have a clear appreciation of how technological advancements will redefine their business models, operational processes and customer experience engagement, says CIO.

How Industries are Evolving

From retail and banking to media and healthcare, new technologies are injecting themselves into all sectors -- in many cases, pushing out traditional companies through the leveraging of digital advancements. There is no more room for ignorance. Just look at the Blockbusters and Borders of the world that failed to migrate into new territory as smoothly as icons like Netflix, Amazon, Google, Airbnb and Zappos.

So, what are these relatively new entrants into traditional industries doing right? They have been able to build market share fast by:

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What Do Boards Really Want From CEOs?

Designating the right person to lead a company in the CEO position is perhaps one of the most critical roles of a board of directors. Second most important is monitoring that leader's performance on an ongoing basis to ensure consistency. The right CEO, says Forbes, is someone who can assist the board in developing and implementing strategic and business objectives while driving performance to achieve those objectives in a sustainable way. At the heart of it all is collaboration. No board wants to hire a CEO that goes his or her own way, with little input from others as to which direction to take the company. Rather, the ideal situation is when both parties work in conjunction to stay the course.

This doesn't mean there aren't clear roles between the two. By nature, a CEO's role is to manage, while the board's role is to govern. Board members also known as directors, are elected by the corporation's shareholders. Their role is to provide guidance and strategic planning to the company’s top officers, who are often busy running the daily operations of the business. Another main role is to hire, oversee and, if necessary, fire the company’s top officers, including the CEO.

The CEO's role is to determine and communicate the organization’s strategic direction, balance resources (capital and people), foster the corporate culture consistently, make the final call on all decisions, and oversee and deliver the company's performance, points out Entrepreneur.

What's the connection between the two entities?

Built on a foundation of trust and honesty, boards expect their CEOs to achieve two things: apply skills, industry knowledge and experience to fulfill company objectives; and commit to an open yet constructive relationship with the board. These objectives are all well and good, but how can they be quantified? What happens during the scouting, recruiting and hiring process whereby a board decides on the ideal candidate?

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